Chick-fil-A president and COO Tim Tassopoulos has revealed that the popular fast-food chain will stop donating to conservative faith-centered charities like the Salvation Army and the Fellowship of Christian Athletes.

The Christian-owned company previously faced a lot of backlash from the LGBTQ community due to its support for the aforementioned charities. The FCA and Salvation Army are both perceived to be opposed to same-sex marriage and are generally “anti-LGBTQ.”

Chick-fil-A will cease to donate cash to both charities after supporting them for years. The contracts with the said charities supposedly ended in 2018. Moving forward, Chick-fil-A claims that it is shifting its philanthropic activities towards “education, homelessness and hunger.”

Tassopoulos further said that “we need to be clear about who we are.” He added, “There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.”

The sudden shift, however, did not go over well with many fans who used to support the company and its views. They feel that the move is a marketing decision and that Chick-fil-A is caving in to pressure due to protests from the LGBTQ community.

According to Faith Wire, business at certain branches has been affected due to actions taken by the LGBTQ community.

A Twitter user with the handle @roddreher said: “Shame, shame on you, @ChickfilA. You are the 3rd most successful fast-food franchise in the US. You had no reason to capitulate. But you did.”

Another user, @conservmillen, said: “You’re never going to get the support of the woke, no matter what you do. Now you’re just going to polarize people (your primary customers!!!) who liked that you supported Christian charities despite what the leftist mob said.”

“When there is a tension, we want to make sure we’re being clear. We think this is going to be helpful,” Tassopoulos explained the controversial decision. “It’s just the right thing to do: to be clear, caring and supportive, and do it in the community.”