After removing a controversial ad featuring two lesbians kissing at the end of their wedding ceremony, Hallmark has again reversed course –– and apologized for offending the homosexual community.

Mike Perry, the CEO of Hallmark, apologized for the controversy in a Hallmark press release, saying that “The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused.”

“Our mission is rooted in helping all people connect, celebrate traditions, and be inspired to capture meaningful moments in their lives,” Perry said. He went on to state that Hallmark is committed to diversity and inclusion. “It is never Hallmark’s intention to be divisive or generate controversy.”

Perry also announced a partnership with GLAAD in an effort “to better represent the LGBTQ community across our portfolio of brands.”

One Million Moms, a division of the American Family Association, is now calling for a boycott of the channel.

It is the belief of 1MM that same-sex relationships are still extremely controversial and it should be left to parents to bring up the subject with children. It is clear that Hallmark is no longer family friendly, and parents will need to exercise caution before heading to the channel.

One Million Moms is asking once again for Hallmark to stay true to its family friendly roots that so many families have grown to love, and to keep sex and sexual content – including the promotion of homosexuality – out of its programming.