Bride Wears $100 Wedding Dress Passed Down for 72 Years By Amadeus Toe - October 5, 2022 These brides all share something in common. They all got married in the same wedding dress. Eight women from one family have worn the same wedding gown over the past seven decades. The tradition started with Adele Larson, who purchased the satin gown for her wedding in 1950 for $100. She then passed it on to her sister Ellie, who also then passed along the dress to her other sister. Seventy-two years later, Serena became the eighth bride and third generation to wear the family heirloom at her wedding.